PURE
ENTERTAINMENT
(17)



PURE Entertainment creates immersive connections between audiences, artists, IP, and live events across the APAC region—transforming single moments into seamless, multi-touchpoint journeys.



Backed by Chow Tai Fook Group and founded by industry veterans, we integrate content, venues, retail, and media across the Group's diverse assets to deliver experiences that move with the consumer.
Retail
Creating merchandise and end-to-end sales distribution through Chow Tai Fook Jewellery, the world's leading jewelry retailer with over 7,000 stores, and Giordano, a global affordable casual apparel brand with more than 1,500 stores.

Lifestyle & Property
Delivering world-class hospitality and experiential destinations through New World Development, including Rosewood Hotels & Resorts, K11 malls, and the Victoria Dockside cultural district—redefining urban living with cultural retail and ultra-luxury hospitality.


Infrastructure & Services
Accessing landmark venues such as Kai Tak Sports Park and tapping into CTF Services' resilient infrastructure, including insurance, logistics, construction, and facilities management.


Backed by Chow Tai Fook Group and founded by industry veterans, we integrate content, venues, retail, and media across the Group's diverse assets to deliver experiences that move with the consumer.
Retail
Creating merchandise and end-to-end sales distribution through Chow Tai Fook Jewellery, the world's leading jewelry retailer with over 7,000 stores, and Giordano, a global affordable casual apparel brand with more than 1,500 stores.

Lifestyle & Property
Delivering world-class hospitality and experiential destinations through New World Development, including Rosewood Hotels & Resorts, K11 malls, and the Victoria Dockside cultural district—redefining urban living with cultural retail and ultra-luxury hospitality.


Infrastructure & Services
Accessing landmark venues such as Kai Tak Sports Park and tapping into CTF Services' resilient infrastructure, including insurance, logistics, construction, and facilities management.

Our Ecosystem
Our Ecosystem
Our Business Model
Our Business Model


PURE
Events
PURE
Events
PURE
Events
Live Experience & Media Hub
Live Experience & Media Hub
PURE
Events
PURE
Events
PURE
Events
Live Experience & Media Hub
01
Event Investment & Organization
Concerts, festivals, sports tournaments, and large-scale cultural showcases.
01
Event Investment & Organization
Concerts, festivals, sports tournaments, and large-scale cultural showcases.
02
Media Rights Monetization
Maximizing revenue through broadcast licensing, streaming partnerships, sponsorship sales, and venue activation rights.
02
Media Rights Monetization
Maximizing revenue through broadcast licensing, streaming partnerships, sponsorship sales, and venue activation rights.
03
Integrated Experience
Seamlessly incorporating event-driven merchandising and VIP hospitality packages within Group properties.
03
Integrated Experience
Seamlessly incorporating event-driven merchandising and VIP hospitality packages within Group properties.
01
Direct IP Licensing
Securing rights from global IP owners and celebrities to create exclusive jewellery collections, apparel, and lifestyle merchandise.
01
Direct IP Licensing
Securing rights from global IP owners and celebrities to create exclusive jewellery collections, apparel, and lifestyle merchandise.
02
Strategic Ventures
Developing joint ventures and long-term partnerships with international agents, studios, and top-tier talents.
02
Strategic Ventures
Developing joint ventures and long-term partnerships with international agents, studios, and top-tier talents.
03
Retail Activation
Deploying in-store brand experiences, pop-up stores, and satellite fan events across the CTF retail network.
03
Retail Activation
Deploying in-store brand experiences, pop-up stores, and satellite fan events across the CTF retail network.
PURE
Licensing
PURE
Licensing
Brand & IP Amplifier
PURE
Licensing
Brand & IP Amplifier



What's New

Laufey: A Matter of Time Tour
Laufey: A Matter of Time Tour in Guangzhou
Guangzhou, Guangzhou Gymnasium
Date :
Jun 13, 2026
Laufey has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz- and classical-infused pop music. After becoming the youngest ever recipient of the GRAMMY for Best Traditional Pop Vocal Album (for Bewitched), the Icelandic-Chinese composer and singer, producer, and multi-instrumentalist feels freer than ever to, as she puts it, “let my heart wander.” For her third album, A Matter of Time, Laufey teams with fellow producers Spencer Stewart and Aaron Dessner to break the set of expectations she herself set, serving up a transcendent sound and honest writing that cuts to the heart. It’s the culmination of an incredible journey that began with her playing cello with the Iceland Symphony as a teen before writing her first charting single while studying at Berklee College of Music. Laufey’s many achievements have since grown to include 4.25 billion global streams, a social media audience of 23 million, the biggest jazz LP debut in Spotify history, an album in Billboard’s Top 20, a pile of Platinum plaques, a Forbes 30 Under 30 designation, and, in 2025, being named one of TIME’s Women of the Year. She’s also: sold out the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the China Philharmonic Orchestra; shared the stage with the likes of Jon Batiste and Raye; and collaborated on record with artists ranging from Beabadoobee to Norah Jones.
Laufey has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz- and classical-infused pop music. After becoming the youngest ever recipient of the GRAMMY for Best Traditional Pop Vocal Album (for Bewitched), the Icelandic-Chinese composer and singer, producer, and multi-instrumentalist feels freer than ever to, as she puts it, “let my heart wander.” For her third album, A Matter of Time, Laufey teams with fellow producers Spencer Stewart and Aaron Dessner to break the set of expectations she herself set, serving up a transcendent sound and honest writing that cuts to the heart. It’s the culmination of an incredible journey that began with her playing cello with the Iceland Symphony as a teen before writing her first charting single while studying at Berklee College of Music. Laufey’s many achievements have since grown to include 4.25 billion global streams, a social media audience of 23 million, the biggest jazz LP debut in Spotify history, an album in Billboard’s Top 20, a pile of Platinum plaques, a Forbes 30 Under 30 designation, and, in 2025, being named one of TIME’s Women of the Year. She’s also: sold out the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the China Philharmonic Orchestra; shared the stage with the likes of Jon Batiste and Raye; and collaborated on record with artists ranging from Beabadoobee to Norah Jones.

Laufey: A Matter of Time Tour
Guangzhou, Guangzhou Gymnasium
Date:
Jun 13, 2026
Laufey has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz- and classical-infused pop music. After becoming the youngest ever recipient of the GRAMMY for Best Traditional Pop Vocal Album (for Bewitched), the Icelandic-Chinese composer and singer, producer, and multi-instrumentalist feels freer than ever to, as she puts it, “let my heart wander.” For her third album, A Matter of Time, Laufey teams with fellow producers Spencer Stewart and Aaron Dessner to break the set of expectations she herself set, serving up a transcendent sound and honest writing that cuts to the heart. It’s the culmination of an incredible journey that began with her playing cello with the Iceland Symphony as a teen before writing her first charting single while studying at Berklee College of Music. Laufey’s many achievements have since grown to include 4.25 billion global streams, a social media audience of 23 million, the biggest jazz LP debut in Spotify history, an album in Billboard’s Top 20, a pile of Platinum plaques, a Forbes 30 Under 30 designation, and, in 2025, being named one of TIME’s Women of the Year. She’s also: sold out the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the China Philharmonic Orchestra; shared the stage with the likes of Jon Batiste and Raye; and collaborated on record with artists ranging from Beabadoobee to Norah Jones.









